Dubai Science Park: Hostages of Depression

 

Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. 


The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues.