KitKat x The Voice Arabia: The Commercial Break Hijack

 

When KitKat teamed up with The Voice Arabia, we blurred the lines between the show and the ad itself. When the program went on a break, so did everyone else: the host, the crew… and even the show’s iconic chairs. By hijacking the first commercial after the break, we created a seamless narrative for the chairs which evolved with different phases of the show.