The Pings Campaign

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Insight:

 

Before the Entertainer went completely digital, consumers had a tradition of bringing their books to the office in December every year, to give away unused vouchers.

The Idea:

I pitched the idea of giving away unlimited free pings at the end of 2016 to all customers, so that they could continue their tradition of sharing unused vouchers.

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Results:

 

The free pings were welcomed and celebrated by users, resulting in over 22000 pings being redeemed in 2 weeks alone.